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The Power of Social Media Links on Your Website — FACTS South African Businesses Must Know!

By Bubble Bekkie Advertising · Mar 22, 2025
The Power of Social Media Links on Your Website — FACTS South African Businesses Must Know! picture

Many South African business owners overlook the importance of adding social media links — especially Facebook — to their websites. But here’s the truth: connecting your Facebook, Instagram, and LinkedIn improves your Google ranking, builds trust, and drives more clients to your business.

✅ Google Uses Social Media as a Trust Signal

Studies show that Google crawls your website looking for connected social media. Active or not, your Facebook page with reviews adds authority and helps your website rank higher in South African search results.

Your Facebook link allows Google to: ✔ Recognize your business as real
✔ Access your Facebook reviews
✔ Boost your local SEO ranking

✅ Facebook Reviews Appear on Google

South Africans search on Google for businesses — and Facebook reviews often show up first.
For example: “Plumber in Johannesburg Facebook reviews” — your page can appear with your rating!

👉 FACT: A BrightLocal study confirmed that businesses with Facebook links and reviews rank 20% higher than those without.

✅ Social Media Links Build Local Trust

78% of South African consumers check Facebook or Instagram before buying.
(Source: South African SME Digital Report 2024)

Your Facebook page: ✔ Builds social proof
✔ Helps customers trust you faster
✔ Improves your local Google ranking

✅ Google Says Social Profiles Help SEO

Google’s spokesperson, John Mueller, confirmed:
“Social profiles help us understand your business and build trust.”

💡 If your designer says it "looks bad" — they don't understand Google SEO or digital marketing. Active or not, linking your social media is a must for visibility and ranking.

✅ Final Takeaway — Get Discovered on Google South Africa!

Adding Facebook, Instagram, and LinkedIn links on your website: ✔ Boosts your Google ranking
✔ Builds trust with potential customers
✔ Drives real traffic to your website
✔ Increases leads and sales in South Africa

Never let anyone tell you it looks bad — it’s good for your business and your SEO.

👉 Need help? Contact Bubble Bekkie Advertising today for expert SEO website design and social media marketing that works!

Visit us: www.bubblebekkie.co.za
Grow your business the smart way in South Africa!

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